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Cricket Innovation Forum 2026Apply to attend

Ideas with experience
behind them.

Meet the people bringing perspectives from elite cricket, applied research and sports technology.

10 November 2026 Lord's Cricket Ground, London

Confirmed speakers.

Prof Staff Murray

Prof Staff Murray

Head of Analysis & Insights · England Men

Applied analytics, AI & decision support

Staff leads Analysis & Insights for England Men at the ECB. A pioneer of performance analysis, he previously led performance analysis and biomechanics at the English Institute of Sport and innovation at High Performance Sport New Zealand, bringing expertise across data science, technology and coaching decision support.

Freddie Wilde

Freddie Wilde

Head of Cricket Intelligence · CricViz

Applied analytics, AI & decision support

Freddie is Head of Cricket Intelligence at CricViz and works as lead analyst with Royal Challengers Bengaluru, London Spirit and Desert Vipers. He has also supported England Men and Oval Invincibles, specialising in T20 strategy, player recruitment and in-game decision-making.

Dr Thamindu Wedatilake

Dr Thamindu Wedatilake

Clinical Lead · England Women

Rehab, return to play & player welfare

Tham is a Consultant in Sport & Exercise Medicine and Clinical Lead for England Women. Previously lead doctor at Southampton FC, he has also supported Olympic and Paralympic athletes through the English Institute of Sport and specialises in sports injuries, musculoskeletal ultrasound and women's health.

James Thomas

James Thomas

Performance Director · Warwickshire & Birmingham Phoenix

Main stage | Performance systems

James is Performance Director for Warwickshire and Birmingham Phoenix, leading the integration of coaching, sports science, medicine, strength & conditioning and analysis. He previously held senior performance roles with Manchester City, British Gymnastics, British Judo and GB Boxing, bringing experience across professional and Olympic sport.

Dr Doug Fearing

Dr Doug Fearing

Chief Data Officer · Teamworks

Applied analytics, AI & decision support

Doug is Chief Data Officer at Teamworks, leading the expansion of advanced analytics across its sports technology platform. He previously co-founded Zelus Analytics and led research and development for the Los Angeles Dodgers, following earlier work with the Tampa Bay Rays. He holds a PhD in Operations Research from MIT.

Rob Ferley

Rob Ferley

Co-Founder · Square One Education

Main stage

Rob is Co-Founder of Square One Education and creator of the SPARK Cricket System. Following a professional playing career with Kent and Nottinghamshire, he moved into cricket coaching and player development, with a particular focus on inclusive pathways, constraints-led practice and technology-supported learning.

Jon Foote

Jon Foote

CEO · Axon Perform

Main stage

Jon is Founder & CEO of Axon Perform, built from more than 20 years in data & analytics. Axon grew out of work with New Zealand Rugby and is now used across elite sport by organisations including the All Blacks, Springboks, British & Irish Lions and England Rugby, before expanding into cricket.

Dr Paul Felton

Dr Paul Felton

Senior Lecturer · Nottingham Trent University

Fast bowling, biomechanics & load

Paul is a Senior Lecturer in Biomechanics at Nottingham Trent University and owner of The Cricket Biomechanist. His research and applied work focus on fast-bowling technique, performance and injury risk, alongside coach development and consultancy with organisations including the ECB, Cricket Ireland and Western Australia Cricket Association.

Dr Oliver Runswick

Dr Oliver Runswick

Senior Lecturer · King's College London

Immersive training, simulators & XR

Ollie is a Senior Lecturer in Performance Psychology at King's College London, a Chartered Psychologist and an accredited Sport & Exercise Scientist. His applied research spans skill acquisition, perception, anticipation, virtual reality and future performance technology across cricket and other high-performance environments.

Dr Chris Peploe

Dr Chris Peploe

Co-Founder · Cricket Innovation Forum

Main stage

Chris is a co-founder of the Cricket Innovation Forum and a sports tech & biomechanics consultant, helping founders, brands and teams turn science-led ideas into products that work in the real world. Through Peploe Consulting, he works across product development, validation, athlete testing and strategy, drawing on a background spanning England Cricket, biomechanics research, startups and sports product innovation.

Dr Pete Alway

Dr Pete Alway

Lead Sports Scientist · England & Wales Cricket Board

Fast bowling, biomechanics & load

Pete is Lead Sports Scientist for Health & Performance at the ECB, leading research and applied support around fast-bowling performance and injury risk. His work combines biomechanics, physiology and load monitoring, with particular expertise in lumbar bone stress injuries and the physical demands of pace bowling.

Arjun Verma

Co-Founder & CEO · Fulltrack AI

Performance systems & player development

Arjun is Co-Founder & CEO of Fulltrack AI, a sector-leading AI-powered cricket ball-tracking and performance analysis platform. Fulltrack is used across elite and grassroots cricket, including by leading national boards, IPL teams and professional programmes globally, turning a single phone camera into automated video, ball-tracking and performance insight.

No confirmed speakers have been published yet.

Bring your questions.

Attendance is invite-only. Start with an application and the Forum team will share next steps if your application is approved.

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