Prof Staff Murray
Head of Analysis & Insights · England Men
Applied analytics, AI & decision support
Staff leads Analysis & Insights for England Men at the ECB. A pioneer of performance analysis, he previously led performance analysis and biomechanics at the English Institute of Sport and innovation at High Performance Sport New Zealand, bringing expertise across data science, technology and coaching decision support.
Freddie Wilde
Head of Cricket Intelligence · CricViz
Applied analytics, AI & decision support
Freddie is Head of Cricket Intelligence at CricViz and works as lead analyst with Royal Challengers Bengaluru, London Spirit and Desert Vipers. He has also supported England Men and Oval Invincibles, specialising in T20 strategy, player recruitment and in-game decision-making.
Dr Thamindu Wedatilake
Clinical Lead · England Women
Rehab, return to play & player welfare
Tham is a Consultant in Sport & Exercise Medicine and Clinical Lead for England Women. Previously lead doctor at Southampton FC, he has also supported Olympic and Paralympic athletes through the English Institute of Sport and specialises in sports injuries, musculoskeletal ultrasound and women's health.
James Thomas
Performance Director · Warwickshire & Birmingham Phoenix
Main stage | Performance systems
James is Performance Director for Warwickshire and Birmingham Phoenix, leading the integration of coaching, sports science, medicine, strength & conditioning and analysis. He previously held senior performance roles with Manchester City, British Gymnastics, British Judo and GB Boxing, bringing experience across professional and Olympic sport.
Dr Doug Fearing
Chief Data Officer · Teamworks
Applied analytics, AI & decision support
Doug is Chief Data Officer at Teamworks, leading the expansion of advanced analytics across its sports technology platform. He previously co-founded Zelus Analytics and led research and development for the Los Angeles Dodgers, following earlier work with the Tampa Bay Rays. He holds a PhD in Operations Research from MIT.
Rob Ferley
Co-Founder · Square One Education
Main stage
Rob is Co-Founder of Square One Education and creator of the SPARK Cricket System. Following a professional playing career with Kent and Nottinghamshire, he moved into cricket coaching and player development, with a particular focus on inclusive pathways, constraints-led practice and technology-supported learning.
Dr Paul Felton
Senior Lecturer · Nottingham Trent University
Fast bowling, biomechanics & load
Paul is a Senior Lecturer in Biomechanics at Nottingham Trent University and owner of The Cricket Biomechanist. His research and applied work focus on fast-bowling technique, performance and injury risk, alongside coach development and consultancy with organisations including the ECB, Cricket Ireland and Western Australia Cricket Association.
Dr Oliver Runswick
Senior Lecturer · King's College London
Immersive training, simulators & XR
Ollie is a Senior Lecturer in Performance Psychology at King's College London, a Chartered Psychologist and an accredited Sport & Exercise Scientist. His applied research spans skill acquisition, perception, anticipation, virtual reality and future performance technology across cricket and other high-performance environments.
Dr Chris Peploe
Co-Founder · Cricket Innovation Forum
Main stage
Chris is a co-founder of the Cricket Innovation Forum and a sports tech & biomechanics consultant, helping founders, brands and teams turn science-led ideas into products that work in the real world. Through Peploe Consulting, he works across product development, validation, athlete testing and strategy, drawing on a background spanning England Cricket, biomechanics research, startups and sports product innovation.
Dr Pete Alway
Lead Sports Scientist · England & Wales Cricket Board
Fast bowling, biomechanics & load
Pete is Lead Sports Scientist for Health & Performance at the ECB, leading research and applied support around fast-bowling performance and injury risk. His work combines biomechanics, physiology and load monitoring, with particular expertise in lumbar bone stress injuries and the physical demands of pace bowling.
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Arjun Verma
Co-Founder & CEO · Fulltrack AI
Performance systems & player development
Arjun is Co-Founder & CEO of Fulltrack AI, a sector-leading AI-powered cricket ball-tracking and performance analysis platform. Fulltrack is used across elite and grassroots cricket, including by leading national boards, IPL teams and professional programmes globally, turning a single phone camera into automated video, ball-tracking and performance insight.